SEO: Instagram & local business profiles

SEO Search Engine Journal has written up a great article preparing local businesses with a new feature coming soon on Instagram which will help.  Matt Southern wrote about this previously where he mentioned that a new in-app feature called Local Business Profile Pages.

As with any new feature, it’s a good idea to get on top of these first up to reap the benefits of pushing your business up the chain in Instagram or whatever Social Media profile you’re using.

Particularly because it is asking for the following information:

  • Address.
  • Business category or type.
  • Hours.
  • Price range.
  • Website.
  • Phone number.

You can read the article here.

The same Search Engine Journal has come written an article on how to prepare these business profiles which appear to be the equivalent of Google’s knowledge panels which are on your Google My Business Account.  The article delves into what you’ll need to be mindful of when managing your Instagram account which you can find more information here.

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