Photo by Paweł Czerwiński on Unsplash

Is DuckDuckGo Google’s best competitor?

DuckDuckGo mobile organic search visits are up 78% and apart from Google, they are the only one to increase.  Overall search visits are up 54%.The data was revealed in Merkle’s Q1 2019 Digital Marketing Report.

Interesting to note that 50% of search was undertaken by mobile phones, with desktop falling by 13%.

The share of mobile traffic from search is now identical on both.

“In Q1 2019, both saw mobile account for 62% of organic search visits. This is impressive for DuckDuckGo because it did not enjoy the same default search engine status as Google does on iOS and Android devices.”